Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:Search News From Around The Web:Industry Local & Maps Searching SEO SEM / Paid Search Search Marketing About The AuthorGo to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post SearchCap: Google assistant on iOS, featured snippets test & Bing trails appeared first on Scott.Services Online Marketing News. from https://news.scott.services/searchcap-google-assistant-on-ios-featured-snippets-test-bing-trails/
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The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Daily Search Forum Recap: May 16, 2017 appeared first on Scott.Services Online Marketing News. from https://news.scott.services/daily-search-forum-recap-may-16-2017/ By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date. I’ve posited loud and often that martech writ large will be uniquely impacted by the regulation, and I’m cautiously optimistic that the innovators in this critical sector will set the tone for the rest of the digital industry with their own GDPR compliance efforts. Martech’s place in the GDPRMartech underpins the entire digital economy, driving critical advertising revenue vital to many organizations, and it is responsible for millions of jobs in both the EU and the US. All of this is possible when data is collected and used the proper way, but for all of this to continue, the sector must up its game and make sure it can comply with the GDPR. The regulation applies to any organization processing the data of EU citizens, and as one of the most prescriptive privacy laws in existence, it will become the de facto global standard to which international businesses will need to conform. Martech should embrace the GDPR as a once-in-a-generation opportunity. Those companies that do will thrive. Those that don’t won’t survive. It’s as binary as that. A shifting publisher-provider dynamicThe market is shifting in preparation for the regulation. A number of large publishers are currently establishing digital governance programs that require all martech companies operating on their sites or serving their ads to comply with the GDPR, and I’m already seeing contractual revisions to this effect. Where these prominent publishers lead, others will soon follow — and this trend will spread across the martech industry, becoming a standard cost of doing business. If publishers demand their partners — and any downstream intermediaries pulled onto the publisher site — contract that they are in compliance with the GDPR, this translates as a new tax on martech in the form of added internal compliance costs. Companies will need to undertake their own internal privacy impact assessments, perform regular data protection reviews, understand and control all the data they collect and have a designated Data Protection Officer (DPO) to make sure good GDPR hygiene is practiced. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The AuthorAs Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy regulatory bodies and thought leaders to ensure the company’s products and services exceed expectations. His privacy certifications include CIPP-US/E, CIPT. Prior to coming to Evidon in 2012 he headed the Privacy & Technology Practice at the law firm of DiFrancesco, Bateman in Warren, NJ and was the President of the New Jersey Bar Association’s Privacy Section. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post GDPR: Publishers and martech will rely on each other appeared first on Scott.Services Online Marketing News. from https://news.scott.services/gdpr-publishers-and-martech-will-rely-on-each-other/ Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be helping to “guide the company culture”:
He says he isn’t replacing anyone (i.e., Jack Dorsey, current CEO). From an investor and employee standpoint, this is likely a welcome development. Twitter has struggled to grow its engaged user base and has seen only incremental revenue growth the past few quarters. It has been the subject of takeover speculation for the past six months or so. Salesforce, Google and others have been mentioned in various articles as potential buyers. Twitter launched in 2006 and went public in 2013. About The AuthorGreg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Twitter co-founder Biz Stone returning to company to help ‘guide culture’ appeared first on Scott.Services Online Marketing News. from https://news.scott.services/twitter-co-founder-biz-stone-returning-to-company-to-help-guide-culture/ More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year after year… here’s whyAttendees tell us one of the things they love about Advanced is that sessions and speakers focus on what expert marketers need to know to succeed and share their advanced tactics that deliver outstanding results. SMX Advanced speakers are experts in their fields. They come from some of the most innovative brands and agencies including Pinterest, Intel, Catalyst/GroupM, Microsoft, Google, Merkle, Uber, IBM, Isobar and many more! Tactic-packed SEO & SEM tracksCheck out these highly anticipated sessions, curated by Search Engine Land, the publication of record for the search marketing community:
SMX Advanced is an experience you’ll never forgetIf your idea of cool is hanging out with 1,500 of the world’s most talented search marketers, Advanced is for you. You’ll network, share experiences and have fun! Advanced offers a mix of structured and social networking opportunities; there’s no better place to grow your professional network. Register today and pay only $1,995 for an All Access pass. That’s $300 in savings compared to on-site rates! Bring your colleagues and save even more!Want to send your team? You save an additional 10-20% when registering three or more people. Check out our attractive group rates. P.S. It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Don’t miss out. Register now! About The AuthorSearch Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post 35 ways to improve SEO & SEM performance, only at SMX Advanced appeared first on Scott.Services Online Marketing News. from https://news.scott.services/35-ways-to-improve-seo-sem-performance-only-at-smx-advanced/ Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement mistake that the company has disclosed since September 2016 and the first that resulted in Facebook mischarging advertisers. Over the course of a year, Facebook incorrectly charged advertisers for link-based video carousel ads that ran on its mobile site when clicked on by smartphone users, the company announced on Tuesday. Facebook is refunding the affected advertisers in full. Before getting into the nitty-gritty of the latest error, some context. Given Facebook’s series of measurement mistakes in 2016 and the consequential erosion of marketers’ trust, no mess-up is minor, especially one that affects advertisers’ wallets. But this one could have been way worse. Of the total ad impressions that Facebook served during the year-long period that this error was in effect, 0.04 percent of impressions were affected by the error, according to Facebook. And the median amount of money that individual advertisers are being refunded is $10, according to a person familiar with the matter. Here’s why the blast radius stayed relatively small despite the prolonged period during which the error was in effect. 1) It only affected video carousel ads, not standalone video ads. 2) It only affected video carousel ads running on Facebook’s mobile site. To underscore how small Facebook’s mobile web audience is, when Facebook decided to fight back against online ad blocking last year, it opted to ignore mobile web ad blocking despite Apple’s iOS enabling developers to build software for iPhone and iPad owners to block ads on mobile sites, like Facebook’s. 2) The error only occurred if someone was using Facebook’s mobile site on a smartphone. That’s likely the majority of Facebook’s mobile web audience but rules out whatever share are accessing the site on tablets. 3) The error only occurred if someone clicked on the ad. Advertisers were billed in error if they had chosen to pay for the video carousel ads based the number of times people clicked on a link attached to the ad to visit the advertiser’s site. In other words, any advertiser who bought a video carousel ad from Facebook based on the number of impressions or video views was not affected, whether the ad was shown to someone using Facebook’s mobile site on a smartphone or not. So how did this happen? Facebook counted the wrong clicks. When someone clicked on a video in the ad carousel to play it at full screen, Facebook counted that as if it were a click on the link to the advertiser’s site, even though the actual click didn’t send the person to the advertiser’s site. The error mirrors a measurement mess-up that Facebook had disclosed last year. In November, Facebook said that its analytics tool, Analytics for Apps (recently renamed Facebook Analytics), had incorrectly measured referral traffic sent from Facebook to a developer’s mobile app or website. In that case, when people clicked to expand a photo or video in a Facebook post that linked to a developer’s app or site, Facebook counted those clicks as link clicks, even though the person clicking did not click on the link and never left Facebook. About The AuthorTim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Facebook admits its 10th measurement mistake since September appeared first on Scott.Services Online Marketing News. from https://news.scott.services/facebook-admits-its-10th-measurement-mistake-since-september/ Google’s developer conference kicks off tomorrow in Mountain View, Calif. One of the expected announcements, according to a Bloomberg report, is the expansion of AI and the Google Assistant to a range of other devices, including the iPhone:
The report says that it will be presented as a “free, standalone app” that can be downloaded from the App Store. It’s not clear whether it will be an update of the Google app or a new app called Google Assistant. The report also says that it will integrate with other Google apps installed on users’ iPhones. Google’s Photos app will reportedly also be enhanced with more AI capabilities (it already has the Assistant baked in). Google will also enable the creation of physical “coffee table books” through the app. Perhaps most interesting is the expected integration of the Google Assistant into home appliances made by GE:
Samsung is likely to do something similar with its Assistant, Bixby. Bixby may be partly or wholly based on acquisition Viv. The battle for the smart home is well underway. Last week, AI was also front and center at Microsoft’s developer conference. The company said that AI was being integrated into all of its products, from Office to the XBox. If the Bloomberg report is accurate (and I presume it is), the Google Assistant will join Cortana in seeking to lure users away from Siri, Apple’s digital assistant. While Siri has a built-in advantage over rivals, literally, Google Assistant on the iPhone puts additional pressure on Apple to improve Siri’s performance. In a recent Stone Temple Consulting analysis, Google Assistant was found to be the most comprehensive and accurate vs. Alexa, Siri and Cortana. About The AuthorGreg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Report: Google planning to bring its Assistant to the iPhone appeared first on Scott.Services Online Marketing News. from https://news.scott.services/report-google-planning-to-bring-its-assistant-to-the-iphone/ Instagram has copied Snapchat’s _____ feature that _________. On Instagram, the feature is called ______. (Sorry, I forgot to fill in my template for articles about Instagram copying Snapchat.) Instagram has copied Snapchat’s lens feature that applies augmented-reality masks to people’s faces. On Instagram, the feature is called face filters. This is the latest example of Instagram’s parent company, Facebook Inc., using Snapchat as an R&D lab. Instagram alone has already copied Stories and expiring private messages, as well as some more minor features from Snapchat, whose daily audience is less than half the size of Instagram’s. And both Facebook and Facebook Messenger had already copied Snapchat’s selfie masks. More than likely, Instagram will also copy Snapchat’s money-making scheme for its selfie masks by pitching sponsored versions to advertisers; the app has already added between-Story ads like Snapchat. I’m waiting to hear back from an Instagram spokesperson about that. I’m also waiting to hear whether outside developers, designers and others will be able to use Facebook’s AR Studio to distribute face filters on Instagram the way they can masks on Facebook. Instagram has also copied a couple of minor features from Snapchat: the option to edit videos to play backward and the ability to erase parts of drawings made atop photos or videos. Instagram did add a new feature that’s not available on Snapchat: hashtags (a feature that Instagram had copied from Twitter years ago). People can add hashtags to their photos and videos, and viewers can tap on a hashtag to see related posts that use the hashtag. [embedded content] About The AuthorTim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have appeared first on Scott.Services Online Marketing News. from https://news.scott.services/instagram-copies-snapchats-selfie-masks-as-facebook-and-messenger-already-have/ Editor note: “Ask an SEO” is a monthly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s question is from Cindy of Singapore:
No. Investing in PPC will not directly impact your SEO performance. PPC should be looked at as any marketing campaign — an opportunity to drive additional qualified traffic to your site. It’s a great opportunity to make up for a short-term drop in SEO traffic, but I have to be a bit blunt here and say that if your digital consultants caused your SEO to drop as a result of a redesign, maybe you need new digital consultants. While a significant redesign can sometimes result in a short-term (i.e., 2-4 weeks maximum) drop in SEO performance, it should rebound quickly. If it does not, SEO wasn’t factored into the new design well. If anything, a redesign should be an opportunity to improve SEO. PPC can sometimes have an indirect impact on SEO. A well-done branding campaign that increases awareness of a company or a new product can result in articles or other forms of press being written about your company or product. This can result in some new links, which can help SEO. Increased “buzz” around your site can also result in new links. This is what helps SEO. There’s a myth that advertising in PPC can help Google find a site faster. This is false. The crawler that evaluates landing pages for PPC is separate from the crawler that evaluates pages for SEO. I think this myth perpetuates itself because when companies start a PPC campaign, the landing page optimization rules (keyword in title and header, relevance to keyword being bid on, etc.) are the same things that help SEO. Therefore Google suddenly “sees” a page they ignored before, and people think it’s because they advertised. But this has been proven false with numerous experiments. Also, Google denied this in 2014 and has never reversed that position. If you’re reading articles by anyone who says this is a thing without backing that assertion up with a statistically significant study (doesn’t exist), add them to your list of people to ignore! Have a question about SEO for Jenny? Fill out this form or use #AskanSEO on social media. Featured Image: Paulo Bobita Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post Will Investing in PPC Boost Your Organic Search Rankings? #AskanSEO by @jennyhalasz appeared first on Scott.Services Online Marketing News. from https://news.scott.services/will-investing-in-ppc-boost-your-organic-search-rankings-askanseo-by-jennyhalasz/ After a public comment period, the IAB has updated and ratified the standard for creating dynamic content ads, first introduced last October. The schema will enable developers, ad content management systems, ad servers and media platforms to efficiently create, serve and measure ads that are dynamically personalized based on user factors such as gender, location, weather and language. A tool powered by dynamic ad platform Jivox on the IAB site shows examples of the standard in use to create a dynamic based on gender and weather, geography and language, as well as audio examples. The standard is designed to meet the requirements of current ad formats, and Diaz Nesamoney, founder and CEO of Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standards Committee, believes it could probably be used in future formats. “I am sure we will soon see Chatbot ad formats using this standard and, who knows, maybe even VR ads using this standard,” said Nesamoney in a statement. The dynamic content ad standard is available for download here. About The AuthorAs Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. Go to Source For more SEO, PPC & online marketing news visit https://news.scott.services The post IAB releases final Dynamic Content Ad Standard appeared first on Scott.Services Online Marketing News. from https://news.scott.services/iab-releases-final-dynamic-content-ad-standard/ |
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